Some of you have been reading along with me for 4 years. 4 flipping years! That is a long time. Most blogs don’t survive beyond a year. People get burnt out. It is something you need to carve time for, even more if you try to make money off of it.
My first year or so, I posted whenever the mood struck me. Writing posts was a great way for me to work through some crazy emotions I was dealing with.
Then I took hints from blogs I liked. Have a schedule. Some blogs have a post go live every morning at 9am. I knew that working full-time, for me, that would not be feasible. So I settled for two posts a week. That way I wasn’t stressed searching for things to write, and I wasn’t driving myself crazy trying to do too much. And, lets face it, my life is not interesting enough for a daily post.
After about 2 years, I was having sponsored content on a regular basis. I underwent a name change from Single Mama Life to A Slice of Mudpie. I made things more organized. I applied for different communities.
Receiving the sponsored content took time. You had to write creative applications, and have beautifully prepared content ready to go.
But I know, that lots of readers tend to disappear if the content is irrelevant. I made sure to still have two posts a week, and then added in a third so I could have a weekly “sponsored post”.
There were times I felt overwhelmed with the posts, and felt like I wasn’t able to do my best on my other posts. The posts that I loved writing.
So, I stepped back from sponsored posts a bit. I only applied for ones that I truly thought sounded fun. And made sure I thought my readers would enjoy it too (hint: I love things dealing with fashion, reading, kids and health…not in that order of course).
I still kept my 3 posts a week, but had maybe only 1 or 2 sponsored posts a month. This past month, I got to thinking a lot about my blog. My renewal came up, and that costs money. Last year, I earned enough on the blog to cover the costs. But I worry about making an investment if I can’t devote time to help cover those costs. But I love blogging. And I like sponsored content…in moderation.
I decided, I will go back to 2 posts a week, unless I happen to have sponsored posts. Then it will be 3. I also decided to get more involved in the blogging community, like I once was.
Other bloggers, do you have any communities you have loved working with?